Les Diveley


Les Diveley, Dec. 15, 1947 - March 15, 2019

Les Diveley, husband, father, grandfather, ad exec and Green Bay Packers shareholder, passed away on March 15, 2019. He was 71.

Les would have hated that lede, as it may have provided the facts, but it didn't tell the story.

It should have started instead with JoAnne Diveley (Bauer), the love of his life. They were soulmates. Les was in awe of JoAnne, JoAnne could never get enough of Les. Les and JoAnne celebrated 50 years of marriage on Feb. 1, 2019.

Les grew up as an only child in Milwaukee and dreamed of a full house. Les and JoAnne welcomed four daughters - Shaye, Kelly, Dana and Lindy, and filled their childhoods with love. There could be no better Dad.

Much could be said of Les' achievements in the advertising industry, from Gardner to Simmons, Durham & Associates, and the merger with Arnold Worldwide. While he enjoyed promoting Jack Daniels, Payday Candy Bars and Six Flags, Les was happy to retire in 2005 and move to Sun Lakes, Arizona.

Because the best was yet to come. For the past 13 ½ years, Les has been drinking wine on the patio with JoAnne, admiring the sunset over the palm trees. Les and JoAnne also enjoyed their condo, Summer House 801A in his beloved Orange Beach, Alabama, taking in the white sands, blue sea and delicious royal reds.

But what Les loved most was this family. His daughters scattered across the country, starting their own families: In Oakland Shaye with husband, Rob Hodil, and daughters Annabelle and Zooey; Kelly, with husband, Brandon Correia; Dana, with husband Brian Muldoon, and son Gannon and daughter Charlie, in Phoenix; and Lindy in Durham, North Carolina.

Celebrate Les whenever you raise a glass of Lynchburg Lemonade, and toast the great Les Diveley (aka, Daddy, Dad, Popsicle, Zack, Papa, Dahhh-Deee, Sugar Pop, Les-Toil...). LES IS MORE.